Soren Fuhr — illustrated avatar

Your next product leader, without the full-time hire.

Fractional Head of Product with 10+ years of experience.
7 products from zero to one and counting.

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Previously built with

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You probably know what to build.
But should you?

I help companies and product teams navigate ambiguity, validate what matters, and ship things that actually stick. From zero-to-one builds to enterprise transformation.

Build to learn. Then build to earn.

Proud to have helped achieve.

11 stories across 6 companies. From startup to enterprise, zero to one. A couple of highlights:

The LEGO Group

Saved model designers +10,000 hours a year by creating one-source-of-truth for ten internal Product Lifecycle Management systems.

LEGO Brand Retail

Took LEGO Brand Retail's in-store platform from idea to flagship prototype in six months. Secured a 7-figure budget for global rollout.

Legacy

Co-founded a carbon reporting platform for commercial real estate. EUR 300K ARR within 6 months of launch. EUR 2M seed round followed.

Explore all case studies

How we work together.

Some teams need a sharp outside perspective. Others need someone embedded in the work alongside them. Here's how I typically engage.

Full — contact for waitlist

Sprints & Training

A focused push on a specific problem. Product discovery sprints, strategic workshops, roadmap reviews, and AI workflow design.

  • Product discovery sprints and problem framing
  • Strategic workshops and roadmap reviews
  • AI workflow design and enablement
  • Team training on continuous discovery

1-4 week engagement

Recommended

Ongoing Partnership

I work alongside your team as a fractional product leader or strategic advisor. Same mission, flexible intensity.

  • Fractional Head of Product: 1-2 days per week, or lighter advisory cadence
  • Continuous discovery and evidence-based prioritization built into your rhythm
  • Transparent operating model: weekly shipping, visible tradeoffs, no surprises
  • AI-augmented workflows built into how your team discovers and ships

Monthly retainer, flexible scope

Embedded Leadership

Full ownership of a product initiative. I'm in the team, every day, until it ships.

  • Daily presence, full accountability for a zero-to-one initiative or transformation
  • User research, strategy, roadmap, and shipping cadence from day one
  • Team capability building so the practice sticks after I leave
  • Structured handoff with succession planning and knowledge transfer

3-6 month engagement

If you need someone to optimize what's already working, I'm not your person. I do my best work when the problem is genuinely hard: a new market, a product that doesn't exist yet, a team that needs to find its way. And if we click, I'll stick around.

Every engagement starts with a conversation.

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Soren Fuhr - product strategist

The person behind the practice.

10+ years building digital products across industries.
From Copenhagen to New York, London to Tokyo.
Startups, scale-ups, and one of the world's most loved brands.

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Think big, act quick, start small, be kind.

Learn more about how I work

Let's figure it out together.

Whether it's a quick conversation or a long-term partnership, the first step is the same.

Book a strategy call